For this project, my client wanted branding and digital assets for her new Mat Pilates business. Working from the existing inspiration she had shown me, as well as expressing how she wanted her brand to be perceived, we went back and forth exploring ideas. This included sketches, typefaces, colour palettes, layouts and more.
We decided to move forward with a neutral colour scheme to encompass the calming and peaceful nature of Pilates. I experimented with layouts for logos, mocking up profile picture style layouts due to the fact the marketing will be predominantly on social media and digital.
After we decided on the colour scheme, typefaces and logos, I began creating digital assets for my client's Instagram. She wanted main grid and story posts for highlights. I introduced subtle imagery into the assets, which visually conveyed the business further.
I have included the brand guidelines board, as well as some of the assets. I will continue to work with my client as the business progresses and more assets are required.